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Search Engine Optimization (SEO)

Improving the visibility of a website in search engines using un-paid (or organic) search results is a practice used to optimize a website by doing everything you can to make a website show up in Google (or other search engines) when someone uses a search engine to search for a keyword - this is referred to as SEO (Search Engine Optimization).

We optimize a website by editing (or creating) its content, HTML and possibly coding to increase its relevance to its intended keywords and to remove any barriers stopping the spiders from their indexing activities. We offer our SEO services alone, as part of a bigger marketing campaign or as part of your design and development.

When we create a “search engine friendly” website, we are referring to a website and its elements that have been optimized for the search engines.

The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts and other elements that have been optimized for the purpose of search engine exposure. – Wikipedia

There are numerous practices that can be implemented to optimize a website. We do not use shady techniques like link farms, keyword stuffing and article spinning , etc., they degrade the search results and the user experience, and search engines look for websites using these techniques and remove them from the search results.

How Search Engines Work

Crawler-based search engines, such as Google, Yahoo and Bing, create listings by “crawling” the web and indexing the text content. Crawler-based search engines will eventually find any changes made on a website which can affect how you are listed.

An algorithm only looks at text. A search engine doesn’t understand a design or sounds and movies. Search engine spiders crawl the web looking at text. They index, process, calculate relevancy and retrieve. Your website’s links, keyword density and Meta tags are all important aspects that will determine how well it ranks.

Search engines basically operate the same, but it’s the minor differences that can determine if your websites emerge victorious in results relevancy. For Yahoo and Bing, keyword factors are most relevant. For Google, relevant links are the most important keys. Yahoo has no preference for sites with respect to age. Google, on the other hand, will rank a site for its age and longevity.

Two Areas Of SEO

There are two basic areas of SEO – On-Page SEO and Off-Page SEO.

On-Page SEO is the optimization of a website’s content, text, tags and other elements. It includes your content, keywords, meta tags and other things located on your website.

Off-Page SEO is everything you do to get your website to rank well that is not actually located on the site itself. Instead, it’s elsewhere on the web. Off-Page SEO can include article marketing, social media, other blogs linking back to you and other mentions of your website on the Internet.

There are two types of traffic: Paid and Free

Free traffic refers to any traffic you get without using paid advertising. One of the most powerful ways to generate free traffic is to build a “search engine friendly” website.

Optimizing your website through SEO practices and techniques assists in generating leads, traffic to your site and higher ranking listings in online searches. The traditional way of generating traffic to a business was to purchase advertising to reach potentially interested customers… in essence SEO is typically the same approach. You are paying to advertise to people interested and/or searching for your product and/or service. With SEO, you are taking a more direct approach to pre-qualified customers in search of your type of product or service. For the price of one day’s ad in a newspaper, you can optimize your entire site and have it working to generate traffic to your website for as long as the website is hosted online.


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